The Slash Tee White Origin. organic cotton t-shirt with graphic print, hanging against a Land Rover Defender door with a blue sky in the background edited in foggy view.

The "Origin. Slash"
- A mark of heritage, grit and elegant pursuit.

LOGO PHILOSOPHY

Shaped by purpose, the Origin. Slash represents the brand philosophy.

01 - Heritage & Legacy.

The 70 slashes featured in the logo pay homage to our roots.

At the foundation of Origin., the founders’ family has been pursuing business for 70 years.

02 - Grit & Forward Motion.

The slashes are angled like a wheel gaining traction, symbolizing the effort, struggle, and persistence required to move forward.

The logo leans slightly forward, embodying momentum and the brand’s belief in pursuing opportunities rather than waiting for them.

03 - Personal Journey.

The logo is an imperfect circle and "slashed-up", symbolizing that everyone’s journey is unique, ever-evolving and reinforcing the idea that growth is never finished.

04 - Elegance & Balance.

Grit is balanced with elegance by incorporating a minimalist and clean design.

Learn More About The Brand.
Diagram of FEAR value framework from Origin. Where the FEAR stages are labeled on a black background.

BRAND VALUES

Fear is often seen as a signal of distress. At Origin. we take a different approach. We see fear as spark that ignites us, an indication of our body getting into a mode for performance, an engaged state ready to achieve personal growth in ways that defy convention.

As a constant reminder that fear can be harnessed as an instrument for growth, the concept of embracing "FEAR" impersonalizes the brand values of Origin.

01 - Focused.

We identify what is important and drive our energy towards that while steering clear of burdens and distractions in our journey of Purposeful Pursuit.®.

We are ambitious in our search to find personal advancement.

02 - Engaged.

Pursuing your purpose is a daily conscious decision of moving towards the things you value in life.

We are here to support that journey, and share your story.

Being Engaged also means we combine our strengths to achieve greatness, and we present ourselves as a reliable partner that seeks to contribute.

03 - Authentic.

We are open, honest and real. We build our organisation on trust and celebrate the individuality of characters. People should feel welcome to express themselves in an ecosystem that is pragmatic and down to earth.

04 - Resilient.

We are dynamic and adaptive in nature. Sudden events and obstacles are approached as opportunities to evolve ourselves and taken as a challenge. We prefer to look for the possibilities rather than the limitations.

Learn About Our Stories.