Ewout’s story is about learning to listen beyond the rational mind. Growing up surrounded by nature and inspired by his uncle’s ambition for the future, he followed a path in innovation and impact. Yet, despite everything making sense on paper, something still felt missing. Through self-reflection, experimentation and coaching, he began to discover that his own path was less about finding the perfect answer and more about learning to trust what felt right. Today, through his own company TrueNorth, he helps others explore that same question: what does it mean to live a life that is truly your own?