With Chapter One., we had our first true opportunity to bring the brand’s look and feel to life. Every detail, from the locations to the atmosphere, was carefully chosen to capture what Origin. stands for.
We selected five unique locations, each adding its own tone and texture to the story. The shoot lasted over sixteen hours, and between scenes we also captured the full e-commerce series for the website. While we couldn’t film the opening and closing scenes that day, they were later completed at a different location, rounding off the shoot just as we envisioned.
In the weeks leading up to the shoot, we spent countless hours preparing: scouting locations, mapping out every scene, refining the shot list, and building a small but dedicated team around the three of us. That preparation paid off, allowing us to focus entirely on creating something that felt authentic, raw, and true to the essence of Chapter One.