For Becoming., we chose an authentic golf course in the Netherlands as the backdrop for our second campaign. Its elegant architecture, peaceful surroundings and timeless character perfectly reflected the identity of Origin.

Every scene was carefully planned to ensure the environment enhanced, rather than distracted from, the collection.

Our goal for the day was clear: create all e-commerce photography, film the campaign and produce a collection of short format videos that tell the story of Becoming. from different perspectives.